Social media has made many things more accessible: news, entertainment, misinformation, and now—financial risk. In recent years, a curious species has emerged at the intersection of finance and fame: the finfluencer. Equal parts lifestyle guru and self-styled investment expert, these online personalities have cultivated vast followings by dispensing advice on everything from cryptocurrency trading to forex speculation. For the Financial Conduct Authority (FCA) in the UK, the trend has become increasingly intolerable.