This Privacy Policy was last updated on August 03, 2020.

We,  Sedric AI Labs Ltd., company no. 516224979 ("Sedric", "we", "us" or “our”), with registered place of business at 8 Refidim St., Tel-Aviv, Israel, and our corporate affiliates, are committed to protecting and respecting your privacy. We believe in transparency and want you to feel comfortable using our services, and we are committed to being upfront about how we treat your personal information.

  1. Important information and who we are

    • of This Privacy Policy 

This Privacy Policy ("Policy") explains how we collect and process your personal data when you ("you" or "your", the user of our Services) access and use our website ( (the "Site"), or when you use the products and services provided by us via our webapp made available to our customers (together the "Services"), and how we use such information and protect it. The Policy also wishes to make sure that you are aware of the options available to you when you access and use our Services.

It is important that you read this privacy policy together with any other privacy notice or fair processing notice we may provide on specific occasions when we are collecting or processing personal data about you so that you are fully aware of how and why we are using your data. This Policy supplements the other notices and is not intended to override them.

  • Contact Details 

Our full details are:

Sedric AI Labs Ltd.

Email address:

Postal address: 8 Refidim St., Tel-Aviv, Israel

If you are an EU resident, you have the right to make a complaint at any time to the relevant supervisory authority. We would, however, appreciate the chance to deal with your concerns before you approach such authority, so please contact us in the first instance.

  • Third-Party Links 

The Site may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy policies and practices. When you leave our website, we encourage you to read the privacy policy of every website you visit.

  1. The Personal Data we collect and process:

“Personal Data”, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).

  • Sedric processes two types of data:

    • Personal data that we process on behalf of corporate users of our Services ("Customers") ("Processor Data") with which you have an account, service relationship or transaction history. When Sedric processes personal data on behalf of a Customer, Sedric is the “processor” of the data under applicable law, and the Customer is the “controller”.

    • Data, including Personal Data, that we may collect from you and other end users visiting the Site ("). This includes, for example, the e-mail address that you provide when you send a message via the “Contact Us” section. Under applicable law, Sedric is the “controller” of such data.

  • Our Collection of Processor Data

We receive and process information when we provide our Services to our Customers by screening and analyzing phone, video and chat conversations between an agent and an end user.

  • Our Collection of Controller Data

When a Site visitor interact with us through the Site or the Services (for example through the “Contact Us” section on our Site), we may collect personal data and other information from such visitor, as further described below:

When a data subject communicates or interacts with us via email, telephone, online or in person, we collect and process personal data, such as the data subject’s name, mailing address, phone number and email address .

We use this information to provide our Services and customer support and to monitor the quality and types of customer support we provide to our Customers. The legal ground for processing this information for these purposes is Secric’s legitimate interests in providing quality customer support.

If a data subject actively consents to receiving newsletters, marketing and promotional information from us, we will also process the data subject’s email address for the purpose of sending such information. The legal ground for processing an email address for this purpose is the data subject’s consent, which may be withdrawn at any time through the “unsubscribe” link at the bottom of each of our marketing emails.

We may also use tracking pixels in our email newsletter enabling us to see if and when an email was opened and if certain links in that email were clicked by the addressee. This allows analysis, reporting and optimization of email marketing campaigns. Legal basis of the usage of such tracking pixels is your consent. You may withdraw your consent at any time through the “unsubscribe” link at the bottom of each of our marketing emails. You may opt-out from email newsletter tracking by unsubscribing from our newsletter.

Any information a data subject provides us and which constitutes Controller Data is provided to us voluntarily, and, to the extent that such information is provided on the basis of the data subject’s consent, such consent to the use of your Personal Data hereunder may be withdrawn at any time. However, certain information is required in order for us to provide the full benefits of our Services, and a withdrawal of such consent might limit the scope of Services we can provide.

Controller Data we automatically collect from your use of the Services

Tracking Technologies

Sedric and our partners,affiliates, or analytics or service providers, use technologies such as cookies, beacons, tags, and scripts, to analyze trends, administer the website, and track users’ movements around the Site or the Services. For this purpose, we use a tool called “Google Analytics”, provided by Google and used by us to track and analyze the use of our Services for internal purposes. To learn more about how Google uses data from our use of Google Analytics, we recommend you review Google’s policies located at: For additional information, please see Google Analytics’ opt-out web tool available at: We may use additional analytics tools from time to time.

We use cookies for storing users’ settings (e.g. language preference), for authentication and for improving the user experience on our Site. Users can control the use of cookies at the individual browser level. If you reject cookies, you may still use our Site or Services, but your ability to use some features or areas of our website may be limited.

Log Data

Sedric may also collect information through your interaction with and use of the Site, which does not reveal your specific identity or does not directly relate to an individual. Such information may include, but is not limited to, IP addresses, the date and time of your visit, browser type and device information, referral URL’s, language information, application usage data, demographic information, the domain from which you are visiting, data collected through automated electronic interactions, and statistical and aggregated information in respect to your usage and browsing of the Site. We may record the page you visited, track your path through the Site, referral data, the type of browser you are using and the type of operating system you are using. Except as set forth herein, we do not use this Information to personally identify you, but rather use it to monitor the use of the Site, including for (i) technical administration for the Site and (ii) to help determine which users have access privilege to certain content, services or recourses that Sedric offers, estimate and report total audience size and traffic, help combat fraud and abuse and provide analytics and reporting in respect to the use of the Services. If we combine such other information with Personal Data, we will treat the combined information as Personal Data.

  • Collaboration with Google and other Third-Party Ad Networks.

We may collaborate with Google or other third party vendors or advertising networks as business partners. When an end user visits our Site, a cookie will be dropped on that end user's browser.

  • Third party vendors, including Google, use cookies to serve ads based on a user's prior visits to our website or other websites.

  • Google's use of advertising cookies enables it and its partners to serve ads to you based on you visit to our sites and/or other sites on the Internet.

  • You may opt out of personalised advertising by visiting Ads Settings. Alternatively, you can opt out of some third-party vendor's use of cookies for interest-based advertising by visiting

We also collect, use, and share aggregated data such as statistical or demographic data for any purpose. Aggregated data may be derived from your personal data but is not considered personal data in law as this data does not directly or indirectly reveal your identity. For example, we may aggregate your usage data to calculate the percentage of users accessing a specific website feature. However, if we combine or connect aggregated data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this Policy. 

  • If you fail to provide Personal Data

Where we need to collect Personal Data by law, or under the terms of a contract we have with you and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with goods or services). In this case, we may have to cancel a product or service you have with us, but we will notify you if this is the case at the time.

  1. How we use the information we collect and store

    • We respect your privacy. We will only use your Personal Data when the law allows us to. In addition to the uses described under Section ‎2, we will most commonly use your Personal Data in the following circumstances:

  • Where we need to perform the contract we are about to enter into or have entered into with you.

  • Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.

  • Where we need to comply with a legal or regulatory obligation.

    • Use of Processor Data:

Subject to our contractual obligations with our Customers, we use any information that is qualified as Processor Data as follows:

  • To provide, maintain, and improve the Services, including by analyzing the Services and addressing security and quality assurance issues.

  • To enforce the terms of use or other legal terms that govern the Services.

  • For other purposes requested or permitted by our Customers or their users, or as reasonably required to perform our business.

  • We may retain data received as Processor Data in aggregated and anonymised form, i.e. so that it can no longer be associated with any data subject, and does no longer qualify as personal data, for research or analytical purposes, to better understand how users access and use our Site and Services, and to measure and analyze the effectiveness of the services features and offerings, and to develop and improve them when necessary.

    • Use of Controller Data:

We use any information that is qualified as Controller Data to help us to:

  • provide services or customer support and respond to inquiries;

  • deliver relevant website content;

  • you and communicate back to you;

  • enforce terms of use;

  • analyze the use of our Site and Services and customize the content, information, website experience, marketing, or promotional materials provided to Customers on our Site and continuously enhance the user experience;

  • allow you to access Services, or otherwise engage in activities in the Site that you select; and

  • If you have signed up to our newsletter, we may use your contact information to send you promotional information and updates regarding Sedric and its products and services. You may unsubscribe from our newsletter by clicking on the “unsubscribe” link provided at the end of each newsletter. You can also email to update your email address, or to request that we delete your email.

    • We use information that we automatically collect as follows:

  • to perform network communications, to administer our site and to support internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes and as part of our efforts to keep our site safe and secure;

  • for maintaining and analysing the function of the Services' features and offerings and e-mail communications, and to improve them when necessary.

Sedric limits access to your personal information by Sedric personnel to those whom we believe reasonably need that information to provide products or services to you or in order to do their jobs.

  • of Purpose

We will only use your Personal Data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose.

If we need to use your Personal Data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.

Please note that we may process your Personal Data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.


We value your privacy and will not share your personal information except with the parties set out below for the purposes indicated in Sections ‎2 and ‎3 above:

  • Disclosure of Processor Data:

  • With our Customers. We disclose recordings and transcriptions of calls to the relevant Customers, as requested or permitted by our Customers or their users, or as reasonably required to provide our Services.

    • Disclosure of Controller Data:

  • Professional advisers including lawyers, bankers, auditors and insurers as well as regulators and other authorities based in Israel and the United States.

  • We may disclose Personal Information (i) as a response to a legal request (such as a court order, search warrant, or subpoena) if we believe that we are required to do so by applicable law; or (ii) when we believe that such disclosure or use is necessary in order to: reveal, prevent and address fraud, intellectual property infringement, piracy, or other illegal activities; enforce this Policy, including in order to investigate potential breaches; protect our rights, property or safety, or those of our users or from members of the public from harm, as required or permitted by law; and prevent death or imminent bodily harm. In such events, Sedric may disclose a name, address, country, phone number, email address and company name.

  • We also display personal testimonials of satisfied Customers on our website in addition to other endorsements. With your consent, we may post your testimonial along with your name. If you wish to update or delete your testimonial, you can contact us at

  • parties to whom we may choose to sell, transfer, or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this Policy.

We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.

Non-Personally Identifiable Information.

  • We may also share aggregated or non-personally identifiable information that we collect under any of the above circumstances with our business partners, affiliates or other third parties to develop and deliver targeted advertising on our websites and on websites of third parties. We also may share aggregated information with third parties, including advisors, advertisers and investors, for the purpose of conducting general business analysis. For example, we may tell our advertisers the number of visitors to our website and the most popular features or services accessed. This information does not contain any personal information and may be used to develop website content and services that we hope you and other users will find interesting and to customise content and advertising.

  1. Transfers of Personal Data

We are an Israeli private company headquartered in Tel Aviv, Israel. Please be aware that we may need to transfer your information, including your Personal Data, to Israel and the United States through certain third parties that we use to provide the Services and to operate the Site, including AWS and Google.

Whenever we transfer your personal data out of the EEA, we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented:

  • We will transfer your personal data to countries that have been deemed to provide an adequate level of protection for personal data by the European Commission.

  • Where we use service providers in the United States, these service providers are bound by specific contracts approved by the European Commission which give personal data the same protection it has in Europe.

Please Contact us at if you want further information on the specific mechanism used by us when transferring your personal data out of the EEA. 

  1. Data Retention

Sedric will retain your information contained in Controller Data only for as long as is necessary for the purposes set out in this Policy, including for the purposes of satisfying any legal, accounting, or reporting requirements, or for as long as your account is active, or as needed to provide you services, or for the relevant term under the respective statute of limitation that may apply to the relationship between you and us.

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

If you no longer want Sedric to use your information to provide you services, you may send an e-mail to Sedric will retain and use your information to the extent necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

In some circumstances we may anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes in which case we may use this information indefinitely without further notice to you.

  1. How do We Secure Your Information?

We consider data security a top priority and we do our best to keep your Personal Data secure. We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed.

In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

We have put in place procedures to deal with personal data breach (whether such breach is actual or a probable threat) and will notify you and any applicable regulator of a breach where we are legally required to do so.

Please keep in mind that no method of transmission over the Internet, or method of electronic storage, is 100% secure. As a result, although we strive to protect your personal information, we cannot promise or guarantee that such information will be immune from any wrongdoings, malfunctions, unlawful interceptions or access, or other kinds of abuse and misuse.

If you have reason to believe that your interaction with us is no longer secure (for example, if you feel that the security of any account you might have with us has been compromised), please immediately notify us of the problem by contacting us in accordance with the "Contact Us" section above.   

  1. Protection of Children’s Privacy 

Our Services are not directed to children under sixteen (16) years and we do not knowingly collect personally identifiable information from children under the age of 16. If we learn that we have collected personal data of a child under the age 16 without the legal guardian’s consent, we will take reasonable steps to delete such information from our system as soon as is practical. Please contact us at if you believe we have any information from or about a child under the age of 16.

  1. Your Legal Rights

If you reside in the European Union, you have certain rights under European Data Protection Law with regard to your personal data. In order to exercise rights or choices with respect to Processor Data, please make your request directly to the Customer for whom we process the personal data. With respect to Controller Data, you have the right to:

  • Request access to your personal data (commonly known as a “data subject access request”). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.

  • Request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.

  • Request erasure of your personal data. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which, if applicable, will be notified to you at the time of your request.

  • Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. You also have the right to object where we are processing your personal data for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms.

  • Request restriction of processing of your personal data. This enables you to ask us to suspend the processing of your personal data in the following scenarios: (a) if you want us to establish the data’s accuracy; (b) where our use of the data is unlawful but you do not want us to erase it; (c) where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims; or (d) you have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.

  • Request the transfer of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.

  • Withdraw consent at any time where we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.

If you wish to exercise any of the rights set out above, please contact us under

You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances

We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.

If you do not reside in the European Union but you believe that you have a right to restriction of processing or a right to object to processing under your local laws, please contact Sedric at

  1. Changes to Our Privacy Policy

Any changes we may make to our privacy policy in the future will be posted on this page and, where appropriate, notified to you by e-mail. Please check back frequently to see any updates or changes to our privacy policy. To the extent permitted by law, your continued use of our Services following the posting of changes to this Policy or providing notice to you, whichever occurs first, means that you accept those changes.

If any provision of this Policy is deemed invalid by a court of competent jurisdiction, the invalidity of such provision shall not affect the validity of the remaining provisions of this Policy, which shall remain in full force and effect, provided, however, that in such event this Policy shall be interpreted so as to give effect, to the greatest extent consistent with, and permitted by, applicable law, to the meaning and intention of the excluded provision as determined by such court of competent jurisdiction.

  1. Law and Jurisdiction

This Policy shall be governed by the laws of the State of Israel, without respect to its conflict of laws principles. We each agree to submit to the personal and exclusive jurisdiction of the courts located in Tel Aviv, Israel, and waive any jurisdictional, venue, or inconvenient forum objections to such courts.