Just like other functions of the financial services industry, marketing is going through a major disruption. Fintechs are spending billions on marketing and advertising, paying big bucks to be center stage for public attention.
In his latest Finextra blog, our CEO Nir Laznik shared marketing compliance trends and how fintechs can stay ahead of the game in this highly competitive environment.
“For fintechs that operate globally and under the jurisdiction of multiple government agencies and regulatory systems, designing and deploying advertising and marketing campaigns is a risky business. As a result, localization of marketing campaigns take precedence as teams navigate a maze of global regulations aimed at protecting the consumer. Firms can be heavily penalized for misleading advertising, costing millions in fines, and losing hard-earned brand equity.” --- Nir Laznik
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